By history I am an accountant who has worked predominantly in the planning arena. In my three years at Bates and Saatchi Independents I worked as the Financial Director for three small agencies encompassing medical advertising to research.

Subsequently, in a five year period at Hutchison Telecom and Orange time was spent in Strategic Planning & latterly Marketing, projects ranging from the valuation and market offering of Orange and associated group companies, to defence of a TV and poster campaign in the High Court - at which legal precedence was set for comparative advertising.

In the last twelve months before joining Myrtle I worked for BT Europe as the FM Syncordia and European Services (a world wide outsourcing organisation) with a brief to improve performance and included a secondment to Cegetel of France to appraise and comment on strategic plans.

contact : john@myrtle.co.uk

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